First light.
Crack O’ Dawn is about making time for what matters—before the day asks anything else of you.
OUR BEGINNING / THE LONG GAME
Our Story
The meaning behind Crack O’ Dawn Golf, the lessons that shaped it, and the people carrying the mindset forward.
It started at dawn.
Before the world woke up, there was FDR Golf Course. The dew. The quiet. The sound of a mower in the distance. And a mentor named Mr. Brogan who taught me that golf was about so much more than a score.
Thirty early-morning rounds. Thirty lessons in persistence. One line that changed the way I saw the game—and life.
Just. Get. Better.
I asked Mr. Brogan how many handicap strokes I was getting. He looked at me and said something simple—something I never forgot.
“I DON’T GIVE STROKES. JUST GET BETTER.”
That’s our foundation. Not perfection. Not comparing your journey with somebody else's. Simply finding the courage to show up, learn, improve and lift someone else along the way.
Every sunrise is another chance. Lead with gratitude. Give yourself and others grace. Respect the game. Serve your community. Keep going.
The Crack O’ Dawn state of mind
- Show up. The first victory is being there, even when it's hard.
- Be grateful. See the gift in a new day, and remember what matters.
- Give grace. Play with patience, dignity and respect for others.
- Lift others. Getting better means helping others rise too.
THE PEOPLE BEHIND THE MINDSET
LEADERSHIP / CODGOLF
Andre De Moya.
Chief Executive Officer
CODGOLF is rooted in a simple belief: the game teaches us more when we choose to keep learning. As CEO, Andre De Moya is part of the leadership carrying the Crack O’ Dawn Golf identity forward—connecting the brand, the community, and the pursuit of improvement.
From early rounds and lessons learned on the course to apparel, COD72, and future community experiences, the goal is to create something golfers can feel part of both on and off the fairway.
Connect with CODGOLFProgress over ego.
Work at your game, give others grace, and remember that improvement is a lifelong practice.
More than apparel.
CODGOLF is building toward meaningful community experiences, education, and new ways to connect through golf.
EVERY DAY IS A NEW ROUND